Malaysian Halal Authority and European Operational Excellence
When living in a Muslim environment, nobody has to worry about the Halal Status of the products they buy. All can be assumed as genuine Halal.
This model also works in non-Muslim countries where Muslim consumers create their own Halal Supply Chains by only buying from those they can Trust : Muslim shops, Muslim wholesalers and Muslim producers.
However, like everywhere in the world, modern Muslim consumers like to shop in supermarkets, often not Muslim-owned. Or are confronted with the fact that most producers producing for the Muslim markets are non-Muslim producers, even in Muslim countries. Globalisation made it possible for producers worldwide to produce for the Muslim consumer or to supply raw material or ingredients to the Muslim producer. The simple model of trusting eachother has become more complex in the modern world with its mixed, global supply chains.
The progam helps companies to install and to maintain Muslim Consumer Trust, crucial for creating and maintaining loyal returning customers.
: Halal for non Halal environments
Pragmatic transfer of Halal Knowledge. Maintaining Halal Integrity. Minimising Operational changes. Translating Religious Requirements into day-to-day Operational Procedures. Based on International Standards (Jakim, MUI-LPPOM, GCC) and rich international experience.