Malaysian Halal Authority and European Operational Excellence
We do not certify and are not connected to a Halal Certification Body, although we know and work together with them.
Instead, as an independent Halal consultant, we help companies to understand Halal requirements and to prepare them for entering Halal markets.
Halal requirements are being translated into standard operational procedures using a verified methodology, enabling Halal assurance in Halal and non-Halal environments. The combination of the operational strength of audited, systems based operations, with a solid implementation of internationally accepted Halal practices results in an unique guarantee of Halal integrity.
The Halal Friendly Labelling™ program may be a good way to enter or to test Halal markets without upsetting the existing consumer base too much.
After validation of the Halal Assurance system by a selected Halal Certifier, Halal trust is ready to be communicated to the final consumer, creating the Halal Chain of Trust™ and sustainable Halal Brand Equity™.
: Halal for non Halal environments
Pragmatic transfer of Halal Knowledge. Maintaining Halal Integrity. Minimising Operational changes. Translating Religious Requirements into day-to-day Operational Procedures. Based on International Standards (Jakim, MUI-LPPOM, ESMA, GCC) and rich international experience.