The International Islamic Marketing Association is organising its 4th Global Islamic Marketing Conference on May 29 - 30, 2013 in Istanbul, Turkey.

Since its inception, this annual conference has been the premier and leading conference on Islamic marketing where world thought leaders meet and shape the future. This year’s conference will build on and extend the successes of the previous events and strengthen its position as the sole destination for the businesses and academics interested in Islamic Marketing including managers, policy makers, and practitioners.

This year's theme is : 'Visionary Marketers Building a Better World'

Develop an expertise in comparative international marketing. Learn how do world markets differ and how are they similar. "Think outside the box" and explore new markets.

will be presenting at this conference, covering "Halal Brand Equity - How To Keep Two Promises ?" and will also contribute to the "Mini MBA in Islamic Marketing" program.